I was watching an episode of Shark Tank that Lori Greiner (known as the "Queen of QVC" and “Shark with a Heart”) appeared on, and she was lamenting an inventor’s poor business strategy. The inventor ...

The advertising industry is buzzing with the allure of innovative technology such as machine learning (ML) and artificial intelligence (AI). Yet while AI brims with potential, sometimes it's the ...

The concept of advertising can be broken down into three specific stages. These stages refer to the advertising spiral. It is known as a spiral because in order to keep innovating, companies need to ...

How well do you know your marketing basics? As a new business owner, it's likely not the top of your list of skills to refresh or learn, but it should be an important one. After you've just launched a ...

MANILA, Philippines – In the worldwide web landscape, another digital marketing byword has taken shape. It’s called native advertising and it actually sounds more sophisticated than it should. Wiki ...

With the move toward ad networks that serve up streaming video content, including newer pay-as-you-go and do-it-yourself ad delivery engines, the terms that are tossed around can be confusing. This ...