Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...
""We're witnessing the emergence of sophisticated AI marketing architectures that can research prospects, create personalized content, and execute multichannel campaigns with minimal human ...
AppLovin APP is experiencing a milestone October as it accelerates its transformation from a mobile gaming company into a full-fledged AI-powered advertising powerhouse. The firm has rebranded and ...
EDINA, Minn., April 3, 2025 /PRNewswire/ -- Gemini: Advanced Marketing Solutions, a leader in performance digital marketing, is proud to announce its selection as a 2025 Strategic Partner of Nexstar ...
AI is an essential component of effective performance marketing strategies. Over the past three years, our company has launched over 500 campaigns using Google's Performance Max and Facebook ...
Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen for both Action and Awareness goals. Why we care. These ...
Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers aren't always on the same page. Performance marketing is often misunderstood as ...
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What are your marketing metrics telling you? If you rely on the standard measurement tactics, probably not much. Consider a classic metric such as clickthrough rate. By most standards, a "successful" ...
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