Samsung Ads, the advanced advertising division of Samsung Electronics, is continuing to expand the reach and accessibility of Data+ — its proprietary data-as-a-service offering — through a deepening ...

Entries are being sought for the Advanced Advertising Innovation Awards, which honor campaigns that generate strong results by using data and technology to target audiences and optimize outcomes. The ...

Steve Montana and Michele Stone of Paramount Advertising accept the Advanced Advertising Innovation Award on behalf Paramount’s Vantage. Mike Fisher (l.), executive director of investment innovation, ...

NEW YORK—A new survey of U.S. TV marketers finds that better measurement and data are among their top priorities when making advanced TV ad buys and looking for partners for their campaigns. For the ...

As cookie deprecation closes in on third-party data, the advertising industry must find new ways to approach audience targeting. In search of better-performing identity graphs, advertisers and ...

LEXINGTON, Ky.--(BUSINESS WIRE)--Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced it has signed agreements to manage advertising sales for seven new ...

SAN MATEO, Calif.--(BUSINESS WIRE)--InMobi Advertising, a leading provider of content monetization and marketing technologies that help businesses fuel growth, has unveiled the next generation of the ...

Despite all the talk about digital-style ad targeting on CTV, most buys are still happening on broad demos. More advanced targeting requires exponentially more data than demo-based targeting, ...

The world of advanced advertising continues to innovate. Take the example of Connekt, which makes use of AI to dynamically insert interactive advertising in content and synchronize with T-commerce and ...

70% of respondents say meaningful insights spark effective ideas, showing that the strongest campaigns are those where data sharpens strategy and creative brings it to life. LG Ad Solutions, a global ...

NEW YORK—During its upfronts presentation, Warner Bros. Discovery announced a suite of new advanced ad products available on Max, that include shoppable ads, advanced contextual targeting and ...

The living room is the environment at home that’s best suited for advertising to succeed. That’s the key finding from a study of video advertising that examined where in the home advertising was most ...