Today Adobe (news, site) announced the release of Adobe Tag Manager for the Adobe Online Marketing Suite (OMS). Powered by Omniture, this tool provides a tag management framework for the entire Adobe ...

Adobe has unveiled a new dynamic tag management capability for Adobe Marketing Cloud. The tag aims to dramatically speed up the process for tagging content to be measured and optimised across web ...

Unless you’ve ever used it, chances are you’ve never heard of Adobe’s Experience Manager. Inside of large enterprises, though, it’s among the most popular cross-platform content management systems for ...

Adobe recently released another integration with Marketo, giving marketers the ability to leverage assets within Adobe's DAM. What does this mean for marketers? Adobe spent $4.75 billion acquiring ...