CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. 2022 is on track to be the first trillion-dollar year for e-commerce, ...

Gartner found that marketers only use 58% of their martech stack's full capabilities, which seems like a lot of lost opportunity. What's going on? Houston, do we have a problem with the marketing ...

Marketers have been lamenting about how the utilisation of martech stacks has been sliding. According to Gartner, martech stack utilisation has dropped from 58 per cent in 2020, to as much as 42 per ...

Chawla shared an insight from the time when the pandemic hit and it became difficult to acquire customers. She added that as a financial service provider, the brand innovated an online platform where ...

Leveraging marketing automation and database building, businesses can streamline audience acquisition, drive revenue, and stay ahead in an evolving market. Since the integration of ‘marketing’ and ...

Marketers still aren’t using the full breadth of capabilities in their marketing technology stack, what if anything should leadership do? Marketers still don’t use the full breadth of capabilities in ...

Just as a caterpillar metamorphosis into a butterfly, the martech world is experiencing a transformation with the widespread adoption of generative artificial intelligence (Gen AI). Suddenly, ...

Lost in the martech maze? Our buyer’s guide helps marketers navigate the noise, spotlighting what’s worth the spend, what to steer clear of and how to build a smarter, more connected stack. Your ...