Adobe is announcing some groundbreaking technology at Adobe Max this week, including GenStudio for Performance Marketing, a new application that can learn a brand’s guidelines and then apply that ...

The annual Adobe MAX conference has traditionally focused on the creative community, and this year had plenty to please that audience. But the event in recent years has increasingly spoken to ...

At Adobe Summit 2025, Adobe (Nasdaq: ADBE) announced major updates to Adobe GenStudio, its end-to-end content supply chain solution. These new capabilities aim to help marketing and creative teams ...

Adobe Inc. said today it’s enhancing its popular GenStudio platform for marketing teams, adding artificial intelligence agents, tools for building custom large language models and content optimization ...

Adobe introduced AI-powered capabilities in GenStudio for Performance Marketing to drive impactful video and display ad campaigns, while enabling businesses to easily build ad creative for platforms ...

While most of the announcements at this year’s MAX conference were focused at creators, Adobe is also bringing some new capabilities to GenStudio, its AI-powered performance marketing suite which is ...

Brands want to use generative AI to personalize their marketing efforts — but they are also deathly afraid of AI going off message and ruining their brand. At its annual Summit conference in Las Vegas ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Adobe (Nasdaq:ADBE) announced that enterprise digital networking company Lumen Technologies is embracing Adobe GenStudio to activate generative AI across ...

Forbes contributors publish independent expert analyses and insights. Victor Dey is an analyst and writer covering AI and emerging tech. Artificial intelligence (AI) is turning creativity from a craft ...

Adobe GenStudio provides Lumen a single destination for teams to collaborate in real time, generate campaign assets, test creative and adapt campaigns with greater speed, simplifying the web of ...

Lumen Technologies is leveraging Adobe GenStudio solutions to optimize their content supply chain, scaling personalized B2B marketing and boosting customer engagement Lumen reduced the time to launch ...