As with most applications being enhanced with GenAI, the creative world of AI-powered image and video creation continues to evolve at a tremendously rapid pace. It's no surprise then to see Adobe ...

Adobe added another big arrow to its quiver of third-party video AI services available through its Firefly platform, announcing a partnership that adds exclusive access to the newly released Runway ...

Adobe unveiled a new version of its Firefly image generation models at the recent Adobe MAX event in London. The company also announced it has built a new Firefly web-based app around the technology.

Adobe is rolling out Quick Cut in beta today, a new Firefly feature that uses AI to automatically assemble multiple uploaded or generated clips into a structured first edit. Here are the details.

Firefly combines Adobe’s commercially safe Firefly models and now the choice of models from partners including Google Cloud and OpenAI so creators can ideate, create and produce images, videos, audio, ...

Generative AI products that can create amazing images and videos indistinguishable from real ones have practically democratized photoshopping. You no longer need years of training or expensive ...

Enterprise creatives often need to re-edit the same images repeatedly to keep their websites and social media fresh. With the advent of AI-powered image and video editing platforms, organizations will ...

Adobe is giving its Firefly AI app a major upgrade, turning it from a video generator into a full editing workspace. The biggest change is that Firefly now lets creators edit videos using simple text ...

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI and XR for Forbes. Shantanu Narayen, chair and chief executive officer at Adobe, unveils new ...

Adobe is hoping to capitalize on the early success of its Firefly AI models by launching a new standalone subscription service that gives users access to the company’s AI image, vector, and video ...

Adobe is releasing a new capability in Firefly today called custom models. With it, creators, brands, and users in general can now train the model to follow their own illustration and photographic ...