Nielsen and Adobe revealed a partnership Tuesday designed to combine Nielsen’s digital audience measurement products with Adobe Analytics and Adobe Primetime, the company’s platform for online TV ...
LAS VEGAS — Adobe's technology partnership with Microsoft will help businesses connect with customers in richer ways because it combines cloud infrastructure, Software-as-a-Service (SaaS) and data ...
Stamford, Conn.-based Gartner recently released its second annual Magic Quadrant for Digital Marketing Analytics, naming SAS, Adobe and Google as Leaders. Yet the small number of vendors also ...