Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...

A third of advertisers now consider addressable TV advertising a “must buy” -- up from 22% a year ago, according to DirecTV. In its annual report on addressable advertising, it says improved return on ...

NEW YORK--(BUSINESS WIRE)--Go Addressable and the Coalition for Innovative Media Measurement today unveiled the results of a new joint industry study on addressable television advertising usage and ...

ENGLEWOOD, Colo., March 6, 2024 /PRNewswire/ -- DISH Media, leaders in impression-based TV advertising, today announced an exclusive partnership with Philo, the television streaming service, marking a ...

AMC Networks, an industry leader in the deployment of addressable advertising, joins Go Addressable to further the education and adoption of addressable advertising across the industry NEW ...

Awareness, adoption of and education surrounding addressable TV advertising continues to increase. A new report from a non-profit trade organization dedicated to raising awareness of and advancing the ...

Working addressable TV advertising into a brand's media mix consistently helps advertisers target audiences to obtain an average 40% reach, according to new research from Coalition for Innovative ...

NEW YORK, Oct. 28, 2025 (GLOBE NEWSWIRE) -- Go Addressable (https://goaddressable.com), the industry trade group advancing addressable TV advertising and its use of deterministic identity, today ...

LONG ISLAND CITY, N.Y. — It’s what Comcast Advertising calls a new “privacy-forward agreement” in which audiences within the Comcast footprint can be matched to information within TransUnion‘s ...

Go Addressable and the Coalition for Innovative Media Measurement have unveiled the results of a joint industry study on addressable television advertising usage and trends. One of the report’s key ...

Traditional TV advertisers are hesitant to try addressable products because they’re expensive and hard to scale. But programmatic TV ad buying is making addressable more accessible, said Sara Wallace, ...

This latest industry-first partnership adds more than 1 million new addressable households, accessible exclusively via DISH Media ENGLEWOOD, Colo., March 6, 2024 /PRNewswire/ -- DISH Media, leaders in ...