Addressable advertising has become a “must-buy,” according to 38% of the advertisers surveyed by DirecTV Advertising, up from 27% in a similar survey a year ago. The survey, conducted by Advertiser ...

NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to raising awareness of and advancing the growth of addressable TV advertising, released new research ...

NEW YORK--(BUSINESS WIRE)--Go Addressable and the Coalition for Innovative Media Measurement today unveiled the results of a new joint industry study on addressable television advertising usage and ...

A new survey conducted for Go Addressable, an industry group dedicated to pushing addressable advertising, found that addressability was a big topic during the upfront TV market. In a survey conducted ...

Awareness, adoption of and education surrounding addressable TV advertising continues to increase. A new report from a non-profit trade organization dedicated to raising awareness of and advancing the ...

Go Addressable, an initiative meant to advance addressable TV advertising, has formed as an industry trade organization, according to a press release. Paramount Advertising has joined as inaugural ...

Addressable TV advertising reached $56 billion globally in 2022 and is forecast to grow more than 50%, to $87 billion, by 2027, according to a new report from Ampere Analysis. Artificial intelligence ...

AMC Networks, an industry leader in the deployment of addressable advertising, joins Go Addressable to further the education and adoption of addressable advertising across the industry NEW ...

This latest industry-first partnership adds more than 1 million new addressable households, accessible exclusively via DISH Media ENGLEWOOD, Colo., March 6, 2024 /PRNewswire/ -- DISH Media, leaders in ...

For several years, I’ve worked at a monetization-focused conference that has featured deep debates on probabilistic versus deterministic measurement. Each time I start to hear this kind of chatter, I ...

"Addressable by itself is a valuable commodity," said Julian Zilberbrand, executive vice president of audience science for Viacom. Then adding "Addressable everywhere is probably overkill." While ...