Olo is described as a "new color" that scientists argue they’ve enabled people to see – one that doesn’t resemble anything in our everyday visual experience. It’s described as an intensely saturated ...

The average human eye can see as many as 10 million variations in color, according to some estimates, from purest gray to laser green. Now scientists say they’ve broken out of that familiar range and ...

Think about the colors of the world around you—the blue of a cloudless sky, the green of a new leaf, the blazing red of a tulip’s petals. We see these colors because of the way our eyes work. But what ...