A few months ago I attended a conference where Frederick Vallaeys from Optmyzr gave a talk about AdWords Scripts. I was intrigued, to say the least. What were these scripts capable of? How much data ...

You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

A new year is a perfect time to break bad habits with your PPC account. Sure, there are plenty of shortcuts that can make things easier. Ultimately, though, we want to have a healthy PPC account: ...

2017 is the year Google became convinced its PPC machines are better than you. If you work in PPC and have been keeping up with AdWords changes over the last year or so, you've likely noticed a ...

Overspending on low performing keywords is a recipe for a decline in PPC account performance. But at some point in the life of every account, overspending on underperforming keywords will happen. This ...

Note: We now have an updated version of this article published in 2017: Do you need a PPC management expert? In the battle for marketing dollars, SEO and PPC (pay-per-click) are in constant ...

While pay-per-click marketing has become an integral part of many small businesses’ marketing plans, most SMBs struggle to find the time and resources to manage their PPC campaigns. A new study finds ...

A few weeks ago, the Apple App store for the iPhone gained its first app to manage Google AdWords campaigns. The app was developed by Webdevs.com and enables AdWords advertiser to manage their ...