To help advertisers track performance across multiple AdWords accounts, Google announced cross-account conversion tracking and search funnel reporting. This is the first of several announcements about ...

Google AdWords recently announced plans to update its conversion tracking reporting structure to help advertisers better track and segment their campaign data. On the surface, the changes seem far ...

Earlier this month, we covered Google’s news to select advertisers that it would be rolling out new options for tracking conversions in AdWords. The company officially announced the launch of Flexible ...

Google announced a new way to quickly and easily add a form of "conversion tracking" within Google Analytics for your AdWords campaigns named Smart Goals. Smart Goals basically automates the process ...

One of the main advantages of online advertising is the ability to track your results and measure your exact return on investment. As we've seen, with Google AdWords, you only pay when someone clicks ...

Google announced today on its Inside AdWords blog that it will now allow AdWords users to track iOS downloads from in-app display ads, a feature that was previously only available for Android app ...