Google AdWords recently announced plans to update its conversion tracking reporting structure to help advertisers better track and segment their campaign data. On the surface, the changes seem far ...

Your offline and online conversions are then all included in AdWords to help you optimize your campaigns based on data that encompasses the full sales funnel. You can set up as many offline conversion ...

Conversion tracking can be the bane of a PPC professional’s existence. That’s because there are so many variables. Every business has a different website and CMS, a different thing they want to track, ...

Conversion tracking is a must-have. If you can, you should. Simply knowing how many sales you generated for how much spend isn’t enough. You need to be able to know which keywords (and better, which ...

Google announced a new way to quickly and easily add a form of "conversion tracking" within Google Analytics for your AdWords campaigns named Smart Goals. Smart Goals basically automates the process ...

To help advertisers track performance across multiple AdWords accounts, Google announced cross-account conversion tracking and search funnel reporting. This is the first of several announcements about ...

One of the main advantages of online advertising is the ability to track your results and measure your exact return on investment. As we've seen, with Google AdWords, you only pay when someone clicks ...

Google announced today on its Inside AdWords blog that it will now allow AdWords users to track iOS downloads from in-app display ads, a feature that was previously only available for Android app ...