Google just launched a call tracking service for AdWords? What does it mean for marketers? For call tracking providers? What do you need to know? Last Monday Google announced the launch of their basic ...

You've likely been there: You spend hours combing through keywords, tailoring the right headline and ad text, and customizing landing pages; you finally launch your Google AdWords campaign, and after ...

Google is making its call tracking solution called “Call Reporting” available in AdWords Express, its simplified search marketing solution directed toward small businesses. For now this is US only and ...

If you have a website, you'll know that boosting your rankings via search engine optimization is a continuous struggle with no guaranteed results. You may have also tried paid search engine marketing ...

Google posted on Google+ that there is a new and easier way to implement call conversion tracking with AdWords. Now you implement one snippet of code per landing page and Google will dynamically serve ...

Google is simplifying the setup for tracking website call conversions in AdWords. The initial setup is the same, with the option to set up website call conversions under the Conversions section of ...

Google AdWords users will now be able to track the success of their campaigns in driving calls from mobile devices. The new code introduced by Google allows advertisers and agencies to get analytic ...

Google AdWords will now let you track calls made from mobile devices to your business after users have tapped the phone number on your website. Most businesses don’t want to pay for marketing they can ...

Call tracking can help to fill that gap in your marketing analytics. If you receive inquiries on the phone, you need to be using this tool. Most businesses and marketers measure success based upon a ...

If you have a website, you’ll know that boosting your rankings in search engine optimization is a continuous struggle with no guaranteed results. You may have also tried search engine marketing where ...