Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In mobile games, 96 percent of players don’t pay any money for game ...

Google has teamed up with Unityto help extend the reach of its mobile advertising business AdMob. The agreement will see Google advertisers gain access to Unity’s network of mobile games through ...

Google's mobile ad business and game maker Unity Technology on Thursday announced a strategic partnership to give advertisers access to a slew of mobile ad inventory in games. Developers will also ...

SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...

In addition to new products and media partnerships aimed to help app developers grow and manage their businesses, Google today also announced a new set of AdMob tools to help developers better target ...

SAN FRANCISCO--(BUSINESS WIRE)--Unity Technologies (https://unity3d.com/), creator of the world’s leading real-time 3D development platform, announced today a ...