Netflix's ad revenue exploded in 2025. The company has been focused on scaling its ad-supported plans at the expense of monetization. Ad-supported subscribers are less valuable than other subscribers, ...

X's AI-powered BrandRanx tracker could become a new way for judging Super Bowl ads — and reshape how brands approach the big ...

McDonald's learned the hard way that consumers aren't exactly thrilled with the idea of AI-generated commercials after a holiday ad landed them in hot water. McDonald's Netherlands released the ...

The WPP whistleblower case has put principal media back in the headlines. But the real issue isn’t that agencies make margin on media — it’s that the same players now own the marketplace, the media, ...

A 2025 party for creators at the Xperion gamer space in Cologne, Germany Andreas Rentz/Getty Images for Apple TV+ The creator economy ad market will hit $37B this year, growing at four times the rate ...

Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after Microsoft shuts down the Xandr DSP. For publishers that rely on Prebid and Google ...