AI is making digital advertising easier to run. It is also making fraud easier to scale.

Digital campaign metrics often misrepresent real business impact Ad fraud is widespread, scaled and underreported ...

New data shows the ad quality problem is bigger than expected, and so is the revenue opportunity for publishers who tackle it head-on. Peggy Anne Salz takes a look at a longstanding issue… In today’s ...

Here’s something no American wants to hear: Prices are surging again, and uncomfortably high inflation could be with us for quite some time. Inflation has been a thorn in the US economy’s side since ...