No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution ...

Last week, the SSP Kargo announced a closed beta of its AI unified buying platform, Project Kera. The ad agency, Wpromote, is an early tester.

Google is rolling out streamlined Video experiments for advertisers to easily test creative variations and measure their impact. Key features: Quick setup: Create experiments in just a few clicks.

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

OpenAI (OPENAI) confirmed on Monday that it will begin testing advertisements inside its near-ubiquitous ChatGPT AI chatbot, starting today. “The test will be for logged-in adult users on the Free and ...

To learn more about our editorial approach, explore The Direct Message methodology. Every marketing team I’ve worked with has had some version of the same conversation. Someone proposes an ad test.

Advertising shapes consumer opinion and builds brand awareness. It can also help brands tap into consumer emotion, arguably the biggest driver of brand selection. One of the most iconic commercials ...

Bulletin: ...DENSE FOG ADVISORY IN EFFECT UNTIL 10 AM EST SATURDAY... * WHAT...Visibility one quarter mile or less in dense fog. * WHERE...Schuylkill County. * WHEN ...

OpenAI has revealed the latest changes to ChatGPT's access in the United States, launching the "ChatGPT Go" tier, a new, cheaper premium subscription tier. However, OpenAI also announced something ...