“Use a chimpanzee,” one guy said gravely. “Put an Apple logo on all the t-shirts,” suggested another. Such insights formed the topline results of a focus group, in response to a storyboard for one of ...

Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs. Between general-purpose ...

OpenAI (OPENAI) confirmed on Monday that it will begin testing advertisements inside its near-ubiquitous ChatGPT AI chatbot, starting today. “The test will be for logged-in adult users on the Free and ...

To learn more about our editorial approach, explore The Direct Message methodology. Every marketing team I’ve worked with has had some version of the same conversation. Someone proposes an ad test.

Advertising shapes consumer opinion and builds brand awareness. It can also help brands tap into consumer emotion, arguably the biggest driver of brand selection. One of the most iconic commercials ...

AI thrives on data but feeding it the right data is harder than it seems. As enterprises scale their AI initiatives, they face the challenge of managing diverse data pipelines, ensuring proximity to ...

Charities can now test the effectiveness of their ad campaigns for free using AI as part of a new initiative launched today (2nd September 2025) by creative data provider DAIVID to mark International ...

Microsoft is embarking on a venture to monetize its flagship product, Windows, by testing an ad-supported subscription model. This shift could potentially redefine how users interact with their ...

Google is publicly testing new AI-driven ad formats in Search and AI Mode to monetize generative AI traffic. These formats, including conversational discovery, highlighted answers, direct offers, and ...

No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution startups and consultants use phrases like “triangulation” to refer to a ...