Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as ... Read More ...

TikTok implemented new restrictions on ads targeting teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and increase overall ad ...

Home services are constantly searched for online, making them both in high demand and high supply, driving CPC to higher numbers than ever before. While PPC ads remain a powerful lead generation tool ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For the first time this year, digital advertising spend is expected ...

As ad tech continues to evolve, advertisers, publishers, and technology providers are navigating new challenges and opportunities in 2025. But beyond the noise of industry buzzwords and shifting ...

Among the recent updates related to privacy and improvements in advertiser accountability as well as enhanced transparency control changes, TikTok announced it is modifying the way advertisers are ...

While first-party data ranks as the No. tactic being used by ad decision-makers to target consumers in response to restrictive data privacy laws, contextual data is a close No. 2, according to ...

Editor’s Note: While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand Dewar’s is relying on social media—specifically Meta—to find ...

Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not ...