Connected TV ad targeting is a tricky dance for new AVOD services like Disney+ with ads, Max’s ad offering or the Netflix ad-supported tier. Move too fast, and the user experience suffers. Move too ...

Despite all the talk about digital-style ad targeting on CTV, most buys are still happening on broad demos. More advanced targeting requires exponentially more data than demo-based targeting, ...

An internal ICE document shared among immigration officials details plans to use influencers and geo-targeted ads to rapidly ...

Massive changes may be coming to Facebook in its future outing, particularly as it has been found that its ad-targeting technology has violated a California law against its citizens. It was said in a ...

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

The streamer’s plan to enter the advertising market recalls its early days, but will the company change its culture and embrace data transparency to be competitive in the modern era? By Alex Weprin ...

FIRST ON FOX: A conservative Catholic nonprofit advocacy group is launching an ad campaign highlighting Vice President Kamala Harris’ immigration record that it says will be targeting 300,000 Catholic ...

Facebook has just launched an updated version of its “Why am I seeing this ad?” tool which now includes information on how they use machine learning to deliver ads. The tool will provide information ...

Meta Platforms, the parent company of Facebook, Instagram, and WhatsApp, is gearing up to hand advertisers a fully automated, AI-powered advertising engine by the end of next year. The new suite of ...

Google outlines new privacy-focused ad targeting strategies to replace tracking cookies, leaning on AI and first-party data. Google will soon begin phasing out third-party cookies in Chrome. New ...

Disney Advertising held its annual Tech and Data Showcase today, revealing plans to roll out some of Hulu’s ad targeting capabilities to Disney+. When Disney+ launched its ad-supported tier last month ...

The Democratic super PAC that released an eyebrow-raising ad showing a Republican in a couple’s bedroom ahead of a pivotal Ohio election is back with another ad targeting the GOP on abortion ahead of ...