We recap this week’s biggest news across the media, marketing, and ad tech industries. Plus, more news in today's MadTech Daily covering another huge industry acquisition, as well as earnings figures ...

Netflix Inc (NASDAQ: NFLX) remains in focus after reporting a strong Q2 as the streamer’s ad-supported tier continued to gain traction, with impressions soaring nearly 400%. In its second financial ...

Lack of transparency leads to hidden auction logic and buyer behaviour. Appearance frequency, timing and quality shouldn't be automated. Publisher control enables more informed decision-making.

This week’s developments highlighted a widening gap between regulatory pressure and rapid innovation, as Big Tech faced renewed antitrust challenges while advertisers and platforms doubled down on ...

Reddit RDDT is expanding commerce-focused ad infrastructure as the social networking platform provider shifts from community-led discovery to full-funnel performance marketing. In the first quarter of ...