As data loss grows, brands are rethinking tracking. Explore when a server-based setup delivers cleaner data and stronger ad ...

Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic ...

French unicorn Mirakl is announcing its third acquisition in three years with the acquisition of Adspert, a German adtech startup focused on e-commerce advertising. Mirakl isn’t disclosing the terms ...

Improvements to Nextdoor Ads Manager continue to position Nextdoor as an indispensable platform to reach hyper local audiences at scale with maximized efficiency Improvements made to Nextdoor Ads ...

GetHookd has compiled a new 2026 guide on Facebook collection ads for eCommerce businesses, featuring examples, cost insights ...

Are your AI-generated ads underperforming? Discover the most common mistakes marketers make with AI advertising and learn strategies to fix ...

Yelp has introduced more than 20 features to support local businesses, focusing on using artificial intelligence (AI) to simplify ad setup and optimization and create comparison tools. Craig Saldanha, ...

In an effort to give advertisers tools that help them focus on optimizing the most “valuable” conversions for their overall strategy, Meta is expanding its suite of ad products designed to streamline ...

Revenue for Q4 2024 grew 14% to $153 million, with an adjusted EBITDA margin of 40%. Full-year 2024 revenue reached $530.1 million, marking a 12% increase with a 36% adjusted EBITDA margin. CEO Lisa ...

Publisher ad ops teams often must wrangle campaign data from multiple different ad servers to get the maximum ad revenue yield. The pub tech SaaS startup Swivel wants to make that process much less ...

Reddit Inc. (NYSE:RDDT) is one of the best new stocks to buy now. On July 1, Reddit introduced new, automated ad tips within its Ad Manager platform. These new recommendations are designed to help ...

As a part of the Trophy Games Strategy to continuously improve revenue and optimize our games, we have implemented several optimization initiatives over the summer. With the release of Farm and Truck ...