Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critical ...

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Brian O'Kelley, CEO at AppNexus ...

Ring In The New Year The “everything is an ad network” trend will live forever.  There are always new advertising canvases ...

The ad tier of the AMC Networks streaming platform will begin rolling out Thursday, at a $4.99 price point. By Alex Weprin Senior Editor AMC Networks has released details and pricing for the ...

Peter Olsen, president of ad sales, sees a blended future for the ad-supported TV business, but one in which Nielsen will continue to play a central role. “Nielsen is still going to be the backbone of ...

AMC Networks has joined the ranks of ad-supported streaming. The company said Thursday that it has begun rolling out an ad-supported version of its AMC+ service for broadband users, and will charge $4 ...

Ad buyers are carefully weighing the benefits of the new approaches before paying higher rates. Shari Cohen, executive director of media investments for Mindshare, noted that prices did not go down ...

AMC Networks is planning to launch a cheaper, ad-supported tier for its AMC+ streaming platform later this year. The new tier, which is expected to launch by October, will be pitched at the company’s ...