Looking to compete with the big ad servers such as DART and Open AdStream, CheckM8 today has released its CheckM8 AdVantage system for online publishers. The system is designed to confront many of the ...

SAN FRANCISCO (Reuters) - Yahoo Inc on Sunday detailed plans for its forthcoming Web advertising management system that gives its ad sales-partners access to online ad space both on Yahoo and other ...

Score another win for AD-ID. On Wednesday, AD-ID announced a partnership with Comcast Technology Solutions (CTS), a division of Comcast Cable that develops buying and planning products for advertisers ...

Meta delivered a standout Q2 with 22% YoY revenue growth, beating forecasts despite tariff concerns and advertiser fickleness. Ad system innovations—Andrometa, GEM, and Lattice—drove higher conversion ...

This story was written by David Kaplan. [In progress] Yahoo (NSDQ: YHOO) unveiled its new ad targeting solution as "a seminal event" and a "tranformative development" in online advertising. Seeking to ...

Facebook’s long-awaited change in how it handles political advertisements is only a first step toward addressing a problem intrinsic to a social network built on the viral sharing of user posts. The ...

Microsoft’s desire for a larger chunk of the growing online advertising market is driving the software giant’s takeover bid for Yahoo. Online advertising in the United States could more than double ...

Expanding its advertising options beyond its video ad exchange. Adap.tv today introduces Adap.tv for Advertisers, a platform for buying and managing online video advertising through a single interface ...

This story was written by David Kaplan. Microsoft (NSDQ: MSFT) has bought San Francisco-based tech marketing company Rapt. Terms were not disclosed. The company, which provides ad inventory management ...

Certification Demonstrates IAS's Commitment to the Highest Standards of Governance and Responsible Business Practices NEW YORK, Dec. 16, 2024 /PRNewswire/ -- Integral Ad Science (IAS), a leading ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. TV Tech Digital Editions Broadcasters See More Potential in Programmatic Advertising Fast Tracks ...