Delve into the debate over SKAGs vs. modern ad group structures and find out why SKAGs might still be your best bet for Google Ads success. Interview 10 Google Ads experts and nine of them will tell ...

As marketers, we have to be aware of shifts in consumer behavior and technological advancements. The reason is simple: Businesses that continuously refine their approaches, especially in online ...

Welcome to our weekly Search Engine Land series – Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I highlight a different Google Ads feature, and what you need to ...

Google Ads has a new feature in the keyword planner tool that will auto-organize new keywords into ad groups for you. This feature will take your new keywords and auto-organize them into keyword ideas ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Clicks down in Google Ads? Diagnose Quality Score, impressions, ad changes, and competitor pressure, then apply quick fixes ...