A good online advertisement encourages someone to click. So how does a marketer encourage one to leave that lovely webpage and follow a link? As you develop your ad, think to yourself, “what has ...

Apple today previewed a new Safari feature called Privacy Preserving Ad Click Attribution that it says will allow advertisers to measure the effectiveness of their ad ...

Why aren't advertisers willing to pay as much for Internet ads as print ads? Media companies have agonized over this question countless times over the past several years. One potential explanation: ...

While most website owners struggle honestly to earn more from online advertising, there are cyber fraudsters that employ illegal techniques to make huge profits. This article discusses what are online ...

If there’s one thing that makes advertising measurement consultant Andrew Covato roll his eyes and shake his head, it’s the endurance of last-click attribution. Or, more accurately, it’s the fact that ...

BERLIN, Oct. 13, 2022 (GLOBE NEWSWIRE) -- Polygraph, a cybersecurity firm helping advertisers prevent click fraud, explains how removing ad keywords from campaigns can eliminate the risk of fake ...

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

Google is following up on the recent roll-out of its updated Google Maps app for Android and iOS devices with a new local ad view and click type. The ads appear at the bottom of the screen. In ...

Contrary to lore, there was no “first” banner ad. When HotWired, Wired magazine’s digital arm, launched 20 years ago, it did so with not one, but many, banner ads to support its exclusive digital ...