Several years ago, I worked with a large company on their account planning strategy. It was not their first attempt at account planning. In fact, it was not their second or third attempt at account ...

When it comes to bringing value to an account, the importance of listening can’t be underestimated. “It’s critical to begin every client relationship with a focus on the client’s business versus ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. 2023 is not going to be an easy run for enterprise sales leaders and teams. Growth is the ...

STOCKHOLM, May 26, 2020 /PRNewswire/ -- Membrain, the Sales Enablement CRM for complex B2B sales, is launching a new account growth module that will help make account planning more actionable and ...

Account managers these days are often juggling between different applications and digital tools. This leads to data and intelligence being stored in silos. When it comes to account planning, a lot of ...

To succeed in key account management, sales staff need to change their role and their objective. Instead of pursuing short-term profit, they must concentrate on managing customer relationships and ...

In his second report from ITSMA, Joe Stanganelli reports on the practicalities of getting Sales and Marketing aligned. Collaborative teamwork between marketers and salespeople was a top takeaway from ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Suzanne is a content marketer, writer, and fact-checker. She ...