What happened?Originally unveiled late last year, Alphabet has now started to deploy accelerated mobile pages, or AMP, in mobile search results. AMP is an open-source HTML framework that allows ...

Google Analytics 4 integrates with Accelerated Mobile Pages; updates enable data collection, but limitations remain. GA4 now supports AMP analytics. A simple update enables data to flow into GA4. AMP ...

Since its launch in 2015, many publishers have adopted Accelerated Mobile Pages for the loading speed benefit they provide. However, some sites are using AMP as teaser pages that require a second ...

As soon as Google announced that its Accelerated Mobile Pages (AMP) framework would no longer be required to appear in the Top Stories section of its search results, SEOs working with publishers began ...

That’s a pretty accurate account of the more than two dozen conversations we’ve had about Search Engine Land’s support of Google’s Accelerated Mobile Pages in the past few years. At first, it was ...

AMP, or Accelerated Mobile Pages, is Google's non-standard subset of HTML that renders page content to make it look like its coming from the original publisher's website, when in fact it's being ...

Security researchers are warning of increased phishing activity that abuses Google Accelerated Mobile Pages (AMP) to bypass email security measures and get to inboxes of enterprise employees. Google ...

Last year, Google announced that Search’s Top Stories carousel will no longer require a website to adopt Accelerated Mobile Pages in order to appear. The move away ...