If you're someone who still prefers to try clothes on IRL before buying, ASOS' new See My Fit tool might soon convince you to shop exclusively online. ASOS teamed up with Israeli augmented reality ...

Asos has begun showing its apparel on various body types, picturing select women's items on different women, Refinery29 reports. The feature will soon roll out to its mobile app. "We’re always testing ...

Asos has launched a ‘try before you buy’ service, letting customers try on products at home and only pay for what they keep. Last month, the etailer launched Asos Instant, a same-day delivery service ...

A growing number of retailers are experimenting with virtual reality tools that allow shoppers to try on products ranging from makeup and jewelry to apparel from their homes during the pandemic.

ASOS has just gone and done the one thing that we've been dreaming of since we first discovered the online shopping site. ASOS is letting you try before you buy. And yes, that means you can order ...

AR developments are part of a bigger push for traditional brick-and-mortar retailers to woo consumers into their stores rather than opting to shop online. Hemant Mishra/Mint via Getty Images It’s ...

ASOS has a bevy of different aesthetics, catering to every type of shopper. You can find everything from wedding guest dresses to '90s throwback staples on the site, and the online store is constantly ...

One lady even managed to get a leather jacket for a fiver IT was a massive hit last year, with people desperate to get their hands on £3 bargains. So it’s no wonder that the news that the ASOS sample ...