When news breaks, you need to understand what actually matters. At Vox, our mission is to help you make sense of the world — and that work has never been more vital. But we can’t do it on our own. We ...

Is your feed filled with whispering, finger-tapping or other tinkling sounds? It’s only natural to wonder what they mean and why many enjoy these sounds and videos. Some even claim these ASMR videos ...

"It's more something that I've experienced for my whole life, but it wasn't something that I was aware that other people also experience," says Giulia Poerio, a psychology professor at the University ...

ASMR stands for “autonomous sensory meridian response.” It’s a rather dry term considering the fact that it stands for a physical sensation that millions of people describe as a peaceful, joyful ...

Do you ever experience a tingling sensation in your scalp when someone whispers? If you recognize that feeling, then you may well be acquainted with the phenomenon that’s gathered millions of ...

Can YouTube videos be intimate? ASMR video content may very well show that they can be. ASMR is a non-scientific term that stands for ‘Autonomous Sensory Meridian Response’, which specifically refers ...

When Spirit Payton started making videos in 2015, she had no idea she was destined to become the online "Queen of ASMR." Now, millions of people have watched her eat pickles. ASMR, or Autonomous ...

Michelob Ultra might just take the award for strangest Super Bowl ad this year—especially when you get the backstory behind it. If you feel a little tingle while watching Zoë Kravitz promote the ...

Her voice never registers above a whisper. She stares at you with soft eyes. Then slowly, she turns the pages of a book, tapping her fingers softly against the paper. The sound of her voice and ...

Maybe you're not the sort of person who gets hungry easily. You can walk the aisles of the supermarket without so much as a stomach rumble. You can peruse the pages of cookbooks without your mouth ...