The supermarket has pledged to drop the cost of thousands of everyday products to below those of its competitors’ loyalty ...

Asda’s bold new look, courtesy of Havas London, is the latest example of change at one of British retail’s most familiar institutions. No longer part of the American conglomerate Walmart, the UK’s ...

There was a time in the 1990s when ASDA stood as a shining example of British grocery retail. Families across the country flocked to its stores, drawn by the promise of “ASDA Price,” a blend of ...

Asda is facing its toughest period in more than a decade as new market data shows the supermarket rapidly losing ground to Aldi, which analysts say is now within months of overtaking it as Britain's ...

Asda has chosen Workday for its internal people management, tasked with keeping track of and looking after its 140,000 global employees. The software company was chosen as part of the supermarket’s ...

Asda is replacing its ‘That’s Asda Price’ tagline with a new message aimed at celebrating why the supermarket means more to customers than just value. The move comes just a year after the retailer ...

Asda won no shortage of plaudits for its 2022 Christmas campaign, which saw Will Ferrell’s character, Buddy, from the movie Elf superimposed into Asda stores. Despite the favourable reception, though, ...