Shader aims to challenge industry heavyweights like Snap’s AR development platform Lens Studio and TikTok’s Effect House, with its no-code AR creation tool that generates custom effects, 2D masks and ...

Meta’s Orion AR glasses prototype is expensive to make—like $10,000 per pair, expensive. Orion’s most pricey component is undoubtedly its custom silicon carbide waveguide lenses, although Meta says it ...

Xreal unveiled a step change for its newest augmented reality (AR) glasses, Xreal One Series, that the company believes is the biggest leap forward in AR tech to date. Targeted at consumers, the AR ...

Snapchat is launching a new feature called “Custom Landmarkers” that lets creators build unique AR experiences for local places they care about, the company announced on Wednesday. The company says ...

Yasir is the Founder and CEO of Taazaa, Inc. He has decades of experience working with technology thought leaders across industries. When Pokémon Go landed in 2016, it wasn’t just Pokémon that ...

Mark Zuckerberg-led Meta Platforms Inc. META has reportedly decided to discontinue its custom chip development for its upcoming augmented reality glasses. What Happened: The in-house chip development ...