AMC Theaters will show ads during the trailers starting July 1 in a bid to boost revenues. Rival chains including Regal and Cinemark have had pre-show advertising since 2019. Attendance at AMC's US ...

AMC Theatres is making it easier for moviegoers to know the actual start time of their film screening and avoid sitting through lengthy ads. A new notice has started appearing when people purchase ...

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...

Movie theater chain AMC will show more ads ahead of feature films starting next month. It’s a reversal for one of the country’s largest theater chains, which had previously declined to join other ...

There’s a lot to celebrate this July 4th, read the continued hum of the box office with a $137M-plus opening for Jurassic World Rebirth and even Joey Chestnut’s 17th win at the Nathan’s Hot Dog eating ...

If you’ve ever gone to the movies and felt like the trailers were never going to end, AMC Theatres now wants you to know it’s not just your imagination. That long wait before the movie actually starts ...

AMC Theatres has agreed to show pre-movie advertising before features begin as part of a new deal with National CineMedia, The Hollywood Reporter has confirmed. Starting July 1, AMC will run a ...

AMC Networks has released a new teaser trailer for Dark Winds Season 4, the upcoming new chapter of the mystery thriller show ...

AMC's foray into sci-fi territory is off to an eye-catching start with attractive android Anita (Gemma Chan). But is she any good with kids? That's the question at the heart of a new trailer for ...

AMC Theatres hasn't joined rivals in running ads after movies' publicized showtimes because it prefers to promote future flicks. AMC might also be worried about alienating movie fans. It faces a ...