AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

A study conducted by four leading universities found that AI-generated advertising outperforms human creative, as long as it ...

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...

Sky Media has launched an AI-powered creative advertising toolkit designed to help small and medium-sized businesses get onto ...

Sky Media and creative data provider DAIVID have launched a new AI-powered creative advertising toolkit designed to help ...

The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

In preparation for holiday shopping, TikTok is making updates across its AI-powered ad offerings, including Smart+ campaign creation, Symphony creative tools and its GMV Max feature, which automates ...

The “2026 State of Performance TV Report” finds that budgets are shifting away from YouTube, Meta and TikTok and that ...

Meta on Thursday (Oct. 2) unveiled several new generative artificial intelligence (AI) and creator solutions for advertisers, according to a company blog post. Among the additions is the launch of ...

Skip paid AI, explore free tools in Google’s Labs like Whisk, which turns still images into animated graphics to speed ...