AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

McDonald’s Netherlands recently put out a holiday season adevertisement on their YouTube channel, made using generative AI. The video quickly received backlash, leading to the fast-food chain taking ...

McDonald’s Netherlands AI-generated commercial leaned on scenes that critics say looked distorted, cynical and out of touch with the holiday spirit McDonald's McDonald's Netherlands released a ...

"McDonald's unveiled what has to be the most god-awful ad I've seen this year—worse than Coca-Cola's," Theodore McKenzie of 80 Level wrote on X. "Fully AI-generated, that's one. Looks repulsive, ...

McDonald’s has pulled a Christmas ad that was produced with artificial intelligence after the fast-food chain came under fire from much of the public. The 45-second film was released publicly on ...

TV commercials were my childhood TikTok before any of us were using terms like “short-form video.” But like most creative ...

McDonald's learned the hard way that consumers aren't exactly thrilled with the idea of AI-generated commercials after a holiday ad landed them in hot water. McDonald's Netherlands released the ...

McDonald’s has released an AI-generated Christmas ad, sparking online backlash, which grew so fierce that McDonald’s turned off comments on YouTube before setting the video to private. However, the AI ...

Update: McDonald’s has issued a very strange response to the drama. Thanks to the rise in popularity of generative AI, mainstream companies like Coca-Cola and Google are jumping on the bandwagon to ...

Earlier this week, McDonald’s Netherlands unveiled a new commercial in time for the holiday season. The ad, which changes the words to “The Most Wonderful Time Of The Year” to “The Most Terrible Time ...

Netflix has now revealed in its latest financial report that it, too, is now using AI for a wide range of features, which ...