With the existence of advanced smartphones and personal computers, along with accessible Wi-Fi connections almost everywhere, prospective and/or existing customers are often expected to inquire about ...

Before call tracking and digital marketing tools were commonplace, businesses relied on customers to track ad effectiveness. When the phone rang, they’d ask, “How did you hear about us?” and hope the ...

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from ...

Adam is CEO of Gladiator Law Marketing. He’s an Afghanistan veteran, outdoor enthusiast, husband, and dog parent to two German shepherds. When the phone rings at your law office, it can be a chance to ...

Marchex, which can harness the power of AI and conversational intelligence to drive operational excellence and revenue acceleration, announced a partnership on Tuesday with DealerOn, a leading ...

The European Data Protection Board (EDPB), an expert steering body which advises EU lawmakers on how to interpret rules wrapping citizen’s personal data, has warned the bloc’s legislators that a ...

Traditional print media drives online leads, according to data released today from Telmetrics, a Toronto-based company focused on advertising call tracking and measurement solutions. Telmetrics found ...

Learn how to set up offline conversion tracking in Microsoft Advertising to include data from outside sources you should factor in for your accounts. Previously, I wrote about how to track offline ...