The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year ... though it's the ...

Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capital ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

Taking a company private can be a smart way to reform its operations outside the public-market limelight; no longer required to report quarterly to the world, companies that go private often have more ...

Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.

Netflix confirmed during its most recent presentation to investors that its advertising business will more than double its ...

High sugar cereal brands target TV ads directly to kids under age 12. And this targeted advertising leads to greater household purchases of unhealthy kid cereals, a new study finds. One of the top ...