As Chief Technology Officer and Head of Data Science, Ian Liddicoat leads the optimization of Adludio’s world-beating marketing analytics. Creativity in digital advertising went through a period of ...

With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption ...

You don’t have to be the slickest brand to win on TikTok. Beat ad fatigue with lo-fi creative, fast edits, and constant testing. You know the feeling. You launch a new TikTok ad. Early metrics look ...

AI-powered tools are quietly reshaping how Meta's advertising strategies are uncovered. In 2026, ad library scraping will make it possible to identify which creatives convert and which targeting ...

Once upon a time, ads didn’t change. They didn’t consider data inputs like a customer’s location, device, day of the week and time of day, weather conditions, search history and prior website ...