Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.

Google is rolling out streamlined Video experiments for advertisers to easily test creative variations and measure their impact. Key features: Quick setup: Create experiments in just a few clicks.

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to ...