Some Android users report seeing a new video player UI in the YouTube app. YouTube’s latest player UI relocates a lot of buttons and shows more information about the video. It also adds a gesture that ...

YouTube is testing a significant redesign of its web video player interface. The primary change is the fragmentation of the control bar into floating capsules. Volume controls have been moved to the ...

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

You will see a new tab in your Microsoft Advertising account soon if you don’t already. Experiments is rolling out globally for testing ad copy, landing pages and bidding strategies and modifiers. You ...

A/B testing is an experiment that involves serving two different variations of the same element to website users simultaneously and comparing the results to determine which variation performs better.

Opinions expressed by Entrepreneur contributors are their own. The reason entrepreneurs love testing so much is that reflects how the Digital Age makes it easier than ever to be an effective marketer: ...

Google continues to fiddle with YouTube Music's mobile user interface, and some users are reporting an all-new set of tweaks ...