Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating ...

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

As Amazon has become more competitive, refining your content for your ideal customers is vital to maximizing conversions and ad performance. Amazon advertising adoption rates have continued to rise, ...

I just read an interesting statistic. According to an email study from The Relevancy Group, only 30% of marketers conduct A/B testing for their email marketing. Considering that more than 20% of ...

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...

Segment your audience to understand nuanced behaviors, and tailor A/B tests accordingly for more accurate insights. Ensure A/B tests run for a sufficient duration to capture meaningful data. Rushing ...

Email marketing is a marketing must-have for businesses that are looking to grow their owned audiences and improve their marketing ROI. However, successful email marketing requires the right software ...

SciFri Findings is a series that explores new practices in journalism and science communication, and their impact on our audiences. Sign up for our newsletter to get the latest reports! At the start ...