I don’t know about you, but it takes a lot to get me to the movies these days. The handful of films I chose to see in theaters this year — Dune: Part Two, The Substance, and Twisters among them — all ...

The experiment: can 4DX technology make a bad movie a better experience? I happened to be in Las Vegas last week, where one of these immersive theaters exists, showing the universally bashed new ...

A few weeks back, I left a screening of Twisters in 4DX (a multi-sensory experience in which your seat moves, water sprays in your face, wind whips your hair, and flashing lights mimic lightning) ...

DIGITAL SUBHEAD: Watching a movie in 4DX brings the action to your seat. When you're in a theater watching "Twisters" with the new 4DX technology that is supposed to allow you to experience what is on ...

This new partnership will unveil 40 4DX theatres and 25 SCREENX theatres throughout key AMC and ODEON locations across the U.S. and Europe, starting this summer This deal marks a major milestone for ...

CJ 4DPLEX, the company behind multi-sensory 4DX cinema technology, has announced that it had a record-breaking 2019, grossing more than £246 million ($320 million) for 4DX worldwide. It was the best ...