What’s the most visually stunning advert you can think of? Perhaps it’s one of the John Lewis Christmas campaigns, or maybe it’s an ad by Apple or Samsung that shows their phones in incredible detail ...

In an increasingly competitive and crowded advertising landscape, more brands have begun creating literal out-of-the-box campaigns by leveraging 3D billboard displays to grab audiences and capture ...

Maxon Computer, the German-based company whose motion-graphics and other 3D software is used across Hollywood, has announced Digital Twin, a software tool that creates photorealistic digital ...

NEW YORK & CENTENNIAL, Colo.--(BUSINESS WIRE)--Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, will be the first electronics company in the U.S.

It was just a couple of months ago when California-based ad company Amobee was acquired by SingTel for $321 million. Now today there’s word that Amobee is itself acquiring Adjitsu, which is a 3D ...

Today we’re going to discuss how 3D graphics are created and rendered for a 2D screen. From polygon count and meshes, to lighting and texturing, there are a lot of considerations in building the 3D ...