The current decade has seen a surround-music revival through new digital technologies and Dolby Atmos Music isn't the only game in town. Sony's 360 Reality Audio (360RA) is a growing new format ...

Dolby Atmos Music is just starting to take off, but already there is a challenger in the small but growing market for streamable surround-encoded music. First previewed at CES 2019, Sony’s 360 Reality ...

At CES this year, Sony's press conference distinctly lacked any major new announcements. Instead, the focus was on its ambitious plan to link high-quality video and audio tech. Sony did, however, ...

Surround sound is so 20th century. Object-based immersive audio is the hip new thing, and Sony has convinced a big slice of the music industry—ranging from the major labels to the streaming services ...

When Sony gave us a chance to demo its new 360 Reality Audio format at CES 2019 earlier this year, we were very impressed with what we heard. Our only question was, when will we get a chance to ...

Sony has been preaching the gospel of 360 Reality Audio for two years now. At CES 2019, the company first showed off the immersive audio platform that was designed to make it sound like you were ...

Not content just to support existing immersive sound formats like Dolby Atmos and DTS:X, Sony decided to create their own. Note: With Sony 360 Reality Audio being dropped by TIDAL, the future of ...

Back at CES, Sony unveiled 360 Reality Audio, a new standard/format/ecosystem for immersive sound on headphones and speakers. The headphone demo at CES was very technical and quite sensitive as ...

Go behind the scenes at Sony Pictures Studios to learn all about Sony 360 Reality Audio, including a jaw-dropping 13.2-channel music demonstration. Why did I sit inside a 13 speaker sphere and what ...

Avid's latest Pro Tools 2025.10 release is fairly packed with new features and includes immersive audio tools, workflow automation, and improved user guidance features. Some interesting new features ...