From supply side efficiencies to AI-enabled targeting, Trade Desk's Terry Kane shares three ad tech trends to watch in 2026.

The Atlantic on Tuesday sued Google and its parent company Alphabet, alleging the tech giant’s model of serving ads to ...

This weekend, Costco’s assistant vice-president of retail media, Mark Williamson, walked into a major retail industry event ...

Kevel Continues to Strengthen its Position as a leader in Retail Media Innovation with the Appointment of Jaclyn Nix as Chief ...

Penske Media Corp., the publisher of entertainment and culture brands including Rolling Stone, Variety and The Hollywood ...

The U.S. advertising market is already showing positive signs of growth, starting off 2024 with a 4.3% YoY increase in January. Meta leads the Magnificent 7 with a nearly 53% operating cash flow ...

Big tech platforms are failing to make their ad transparency tools actually transparent for watchdogs. Credit: Saksit Sangtong / iStock / Getty Images Plus A newly released report alleges Big Tech's ...

Roku and Alphabet's recent results point to a revived digital ad market. This positive trend should reward nimble digital ad tech companies like Magnite and The Trade Desk. Magnite is an undervalued ...

Ad tech M&A is back, baby. Earlier this month, four major ad tech deals captured headlines in just as many days. T-Mobile bought Vistar Media; ecommerce marketing company Rokt acquired customer data ...

Artificial intelligence (AI) got the bulk of interest from tech investors in the past couple of years, but it's not the only tech sector with upside potential. There's no getting around it: Roku's ...

Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the ...

Ad spending growth is widely forecast to accelerate in 2024, after a challenging macro environment significantly dented budgets and growth in 2023. The US advertising market is already showing ...